Muslim Fashion’s $254 Billion Market, A Continuing Challenge to Big Brands

  Muslim Fashion Is A $254 Billion Market—But Big Brands Can’t Crack It Burberry and DKNY missed the mark, but these startups–founded by Muslim women who understand Muslim women–nailed it. BY ELIZABETH SEGRAN   There’s a new must-see event on the fashion calendar. Earlier this month, the fashion elite gathered in Dubai for the first-ever Pret-A-Cover,…