FMCGs in Nigeria–Profitable Strategies in Harsh Economic Times

Fast Moving Consumer Goods (FMCGs) such as Unilver (UNILEVER:NL) and PZ have adopted various measures to remain profitable in the current harsh economic climate. Unilever has opened a factory to manufacture butter in the country, and begun sales of retail packages for its tea and seasoning cubes. Other competitors such as Nestle and PZ Cussons (PZ:NL)…

Why Nigerians Distrust Online “Black Friday” Deals, But Flock to the Stores

  Why Nigerians Distrust Online “Black Friday” Deals, But Flock to the Stores   While being one of the numerous skeptics about Black Friday in Nigeria, new mom, Victoria Feyikemi, kept refreshing the pages of leading e-commerce sites, Jumia and Konga, in search of the best offers for baby monitors. Eventually she gave up when…