FMCGs in Nigeria–Profitable Strategies in Harsh Economic Times

Fast Moving Consumer Goods (FMCGs) such as Unilver (UNILEVER:NL) and PZ have adopted various measures to remain profitable in the current harsh economic climate. Unilever has opened a factory to manufacture butter in the country, and begun sales of retail packages for its tea and seasoning cubes. Other competitors such as Nestle and PZ Cussons (PZ:NL)…